Thug Club has become one of South Korea’s fastest growing streetwear brands, gaining attention worldwide for its bold designs and rebellious style. Founded in 2018 by Yeong Min Cho, known as “Thug Min,” the Seoul-based label mixes biker fashion, hip hop culture and underground streetwear into a unique identity that connects strongly with younger audiences.

Before starting the brand, Thug Min studied fashion design in Seoul while growing his audience on social media platforms like Facebook and YouTube. His strong online presence helped Thug Club quickly build a loyal community. In 2021, designer Kwon Jiyool joined the company as Design Director, helping the brand expand creatively and strengthen its image in the fashion industry.

Thug Club gained major attention in 2021 after releasing its viral boxer shorts featuring the phrase “SUCK MY D**CK” on the waistband. The design spread rapidly across social media and became popular as a unisex fashion piece. Celebrities such as DaBaby, SZA, and 24kGoldn were seen wearing the product, helping the brand reach a global audience. The success of the boxers marked a turning point for Thug Club and pushed the brand into mainstream streetwear culture.

In July 2023, Thug Club opened its first flagship store, called “TC Castle,” in Itaewon. The store reflects the brand’s bold identity with loud music, strong visuals, and exclusive product releases. It also serves as a creative space for the local community and supporters of the brand.

Thug Club has also worked with major names like MCM and Gentle Monster. These collaborations helped introduce the brand to larger international audiences while keeping its edgy streetwear image.

Today, Thug Club is recognized as one of Seoul’s most exciting fashion brands, known for its fearless creativity, strong cultural influence, and growing global popularity.